For a long time our life has been firmly connected with fashion stamps. Judge for yourself, if comfortable and high-quality shoes, then definitely - Salvatore Ferragamo, we go to Missoni for bright knitwear, Moschino is responsible for feminine outfits with humor. Hence the conclusion: we owe a lot to Italian fashion.
Firstly, it was the designers of the Apennine Peninsula who showed and proved to all women that it is possible to look beautiful and stylish every day. Secondly, they introduced large inscriptions on T-shirts and high heels, bright shoes and colored knitwear, liberated sexuality in the image and surreal hats into the trends.
List of Italian fashion designers
It's no secret that this country has a very strong fashion industry. The creations of talented people, from bags and clothes to accessories and shoes, are sold all over the world and are a huge success not only for women, but also for men. And brands such as Versace, Prada, Gucci, Armani, D&G have long been synonymous with luxury and unsurpassed quality.
So, which of the famous Italian designers is the world industryfashion should pay tribute in the first place? Here is a list of these names:
- Giorgio Armani. Many critics argue that this person is much more than a famous designer. He represents the institution of fashion and is a style icon.
- Miuccia Prada. Surprisingly, initially she did not show interest in the family business (manufacturing of leather goods). However, in 1978, thanks to her impeccable design and marketing know-how, the company began to grow into a fashion brand.
- Valentino Garavani. At the age of 17 he moved to France. He returned to his homeland only in 1959 and after 4 years his clothing collection was recognized in many countries.
- Gianni and Donatella Versace. Simultaneously with school, he began to receive an education in the fashion industry, helping his mother in the store. Having matured, he became the head of the purchasing department, and in 1978 he founded his own brand known throughout the world. After his death, the younger sister, who was previously responsible for advertising and promoting the brand's products, took over the family business.
- Domenico Dolce and Stefano Gabbana. Rounding out the list of Italian fashion designers are business partners who, inspired by the likes of legends such as Sophia Loren, Isabella Rossellini and Anna Magnani, launched their own D&G label.
A few more names
The following talented people are no less famous at home and abroad:
- Roberto Cavalli;
- Ottavio Missoni;
- Patricia Bambi;
- Brunello Cucinelli;
- Anko Malinari;
- Salvatore Ferrogamo;
- Nicola Trussardi;
- Elizabeth Franchi;
- Emilio Pucci;
- Sergio Rossi;
- Guccio Gucci;
- Achille Maramotti;
- Franco Moschino.
But that's not all. Continuing the theme of the designers of the Apennine Peninsula, I would like to tell in more detail about 7 talented people who played an important role in the development of world fashion.
Salvatore Ferragamo
This man became an innovator of the twentieth century. The shoemaker, born in Naples, developed the basic models that are now called modern shoes back in the 60s.
It all started with a dream of creating shoes as a work of art. But the creative ideas of a talented designer were not suitable for Italy, which was poor at that time, but they fell in love with cinema: in the 20s, shoes from Salvatore Ferragamo first conquered Hollywood, and then the whole world.
He is known as a shoe maker who creates models according to the individual needs and desires of the client. At the same time, the end result was striking in its uniqueness and luxury. Ferragamo personally received each person and took measurements. The maestro has always been of the opinion that every detail must be made exclusively by hand.
Under the Salvatore Ferragamo brand, not only high-quality tailored shoes are produced, but also a dream - the transformation of an ugly duckling into a graceful swan. Not surprisingly, his models often "acted" in films. In those years, no one knew anything about hidden advertising.
To the list of Italian designer's know-howcan be attributed to:
- development of an anatomical last with an arch support and a calculated center of gravity;
- it was Ferragamo who came up with the legendary 10 cm high stiletto heel and heels of various shapes;
- thanks to the mestro, the shoes acquired colors, because before him they were produced in three colors - white, black and brown;
- he was the first to use forms and materials: the skin of snakes, lizards, fish, as well as the skin of a leopard, antelope and ostrich feathers participated in the production.
Emilio Pucci
Emilio Pucci was helped to reach the international level when at the end of the 40s of the last century he received an order from a famous American brand for tailoring suits for skiers. Soon the clothes of this brand were associated with high social status. Being an aristocrat, the Italian designer created images for those like him, knowing perfectly well the tastes and needs of his potential buyers. Among his clients were celebrities such as Aristotle Onassis, Sophia Loren, Greta Garbo, Elizathe Taylor.
The hallmark of the Emilio Pucci brand has become a signature print in the form of a variation of Florentine patterns developed in the 60s. Today, they have acquired brighter colors and have become the most recognizable in the world.
Know-how list:
- Emilio Pucci was one of the first to use "stretch" - elastic fabrics.
- It was thanks to him that the world got to know the Capri. The designer borrowed them from fishermen who rolled up their trousers to keep them from getting wet.
- Also to the revolutionaryinventions include wide palazzo trousers, which housewives especially liked.
Missoni
Interestingly, the history of this fashion house began with three conventional machines that could only produce plain and striped fabrics. But this did not stop the spouses Rosita and Ottavio Missoni, in the desire to quickly find a use for the strips. As a result, they used different shades and widths, they were placed not only horizontally, but also vertically and diagonally. Soon, more modern machines were added to the antediluvian machines, which made it possible to knit colored zigzags. They became the symbol of the Missoni style. Jackets, knitted sweaters, dresses and suits with zigzag patterns brought fame to the brand.
However, the brand gained worldwide popularity thanks to the occasion. In 1967, during a show at the Palazzo Pitti, Rosita noticed that the bras of the models did not harmonize with the main ensemble, violating the geometry of the fabric. She asked the girls to take off their underwear. Thanks to the bright lighting of the spotlights, the fabric became translucent and exposed the bodies of the models. If the designers were sharply criticized by the management of the Palazzo Piti, the press took the incident with particular enthusiasm and the news of the incident spread around the world.
Missoni know-how includes:
- introduction of knitted dresses;
- brand brought to the catwalk models without underwear, which was previously categorically unacceptable.
Giorgio Armani
World famous Italianthe designer began his journey with men's fashion, offering a revolutionary look at the time for the suit. He removed the hard padding, moved the closure down, slightly rounded the shoulders, and used dropped lapels. Thanks to Giorgio Armani, the stronger sex got what they wanted - a feeling of freedom without restrictions in clothing.
In 1976, the maestro began to work on the creation of a women's collection, taking men's looks as a basis, redrawing them to fit sophisticated silhouettes. Business women immediately fell in love with business suits, and the brand gained even more popularity.
Excellent patterns, careless gloss and a sense of comfort are the business cards of Giorgio Armani. His formal suits are the standard of business attire all over the world.
Know-how of the great maestro:
- first to start creating parallel clothing lines and collections;
- suggested to wear tweed jackets with leather trousers and jeans;
- replaced dress shirts with polo shirts and plain t-shirts.
Moschino
Franco Moschino managed to make a splash in the fashion industry. His career began with sketching for designers and as an illustrator for glossy magazines. Only in 1983, he decides to present his own women's clothing collection, in which he showed the whole world how frivolous he is about fashion.
He wasn't afraid to turn the passion of luxury fans into a joke. In 1988, a line called "Cheap and chic" appeared, and after 6 years the collection "Couture!"
Moschino's provocative clothes are ironic, with an outrageous attitude. For example, he created a suit with "Money Waist" written on the waist, a jacket with "Dear Jacket" written in large letters, and a knitted dress with the phrase "I can be put on but not taken off".
Moschino know-how includes:
- The use of surrealism in fashion. The designer came up with hats in the form of airplane models or hangers.
- The huge letters on Moschino's clothes turned every customer into a walking advertisement. Franco moved the small label, which is usually sewn on from the inside, to the most unexpected places, turning them into slogans.
Dolce&Gabbana
Today their commercial success lies in a clever mixture of kitsch and minimalism. Stefano and Domenico are not afraid to play with the vagaries of fashion and delight brand fans with unexpected experiments.
The couple began working together in 1982, and five years later released a collection that featured images reminiscent of Italian cinema in the era of neo-realism. The resounding success brought the brand its first popularity. But they were able to make the whole world talk about themselves only in 1993, when they sewed stage outfits for the outrageous Madonna. Subsequently, the singer not only became the heroine of advertising campaigns, but also released a joint line of sunglasses.
D&G's main know-how is the transformation of ordinary jeans from workwear into haute couture.
Valentino
Experimenting in his youth with his style, Valentino Garavani realized that this must certainly become his life's work. From his youth, he was a fan of beautiful details, femininity, and argued that everything should be harmonious in the beautiful half of humanity. Therefore, it is not surprising that Jacqueline Kennedy chose an outfit from the Valentino brand for her wedding.
The best advertising for a designer is the stars. It is his outfits that they often choose for fashion shows on the red carpet. Valentino's contribution to the world of fashion is invaluable, but, as the maestro himself has repeatedly admitted, his main prize and pride are countless fans of creativity.
